Sova Spa

Sova is a Swedish wellness brand known for its serene philosophy, calming design, and immersive spa experiences. The branding was thoughtfully developed by Impressia, with a focus on translating Sova’s essence of warmth, care, and minimalist elegance into a soothing visual identity.

 

The creative direction was rooted in Scandinavian aesthetics soft greens, muted clays, and warm neutrals inspired by Sweden’s natural landscapes. A gentle serif wordmark and organic, flowing icon were crafted to represent balance, energy, and emotional well-being. The identity reflects both simplicity and sophistication, in line with Nordic design values.

 

Packaging, signage, and digital experiences were designed with clarity and comfort in mind. From soft-touch labels to spacious layouts, each element invites a sense of calm. The consistent design language helps create a seamless journey, whether guests are browsing products or stepping into the spa.

 

Impressia’s approach ensures that Sova stands as a boutique wellness brand in Sweden, appealing to those seeking refined self-care, emotional connection, and moments of quiet restoration.